S.Q.U.I.D. Extra Gum Commercial


Photo from marieclaire.com

I was feeling very romantic today and decided to watch some romantic videos on Youtube. I came across this Extra gum commercial called “Extra Gum: The Story of Sarah and Juan”. When I saw this video, I fell in love with a girlfriend that I do not have. So the commercial is about a guy and a girl who fell in love through a stick of gum. It may sound stupid, but it is probably one of the cutest commercials you will ever see. In the beginning of the commercial, the guy and the girl meet in high school when the guy helps the girl picks up her books after she has dropped them from her locker. To show appreciation, the girl smiles and gives the guy a stick of Extra gum. After that, the guy and the girl start expressing their love and happiness to one another by having fun spending time with each other. After every date, the girl gives the guy a stick of Extra Gum and he draws something on the wrapper. While the commercial is playing, Haley Reinhart is singing a cover version of “Can’t Help Falling in Love” by Elvis Presley. The melody of her voice is so beautiful it fits the commercial perfectly. So back to the video, the couple are fighting about something but then they resolve the fight after the girl gives the guy a stick of gum. And then the girl flies away to work as an intern somewhere but they both stay together and make long distance work. So after she moves back, the guy calls the girl and tells her to meet him somewhere. When she gets to the place, she sees gum wrappers in picture frames on the wall. Each gum wrapper has an ink drawn picture of the date that the girl and the guy went on. Seeing these wrappers help her remember all the happy moments that they shared together. At last, she sees a gum wrapper with a picture of the guy proposing to the girl. Confused, she turns around and sees the guy kneeling down and holding a ring out to her. What I really love about this commercial was that it was such a genius idea to have two people fall in love through a piece of gum. It also shows that you never know when and how you are going to meet the love of your life. It shows that life is unpredictable and you never know what’s going to happen. Thank you Extra Gum for building this masterpiece of a commercial.


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